This article was written by Education Expert Vanessa Joy, Owner & Photographer of Vanessa Joy Photography.
“This is SO exciting!!!!”
That’s what I thought when I first heard about Instagram’s release of Instagram TV, or IGTV. But then I thought of what this really meant. More work. More algorithm changes. More hours of me trying to figure out what they heck I should be doing on social media now.
As a wedding professional, social media is one of the strongest marketing and branding tools we have at our disposal. It’s also the most time-consuming task that takes us away from our true passion of running our own creative business. Right now Instagram is the top priority for wedding businesses in the social media world because that’s where most engaged couples are hanging out digitally these days. So how can you make sure that you’re doing it right when everything keeps changing?
1. Never stop learning
At some point or another I’ve felt the desire to give up. Not on wedding photography altogether, but on little pieces here and there. It’s tempting to feel that way about social media and want to kiss it goodbye because you just don’t want to learn something new that came along. Fight that urge, my friends. I’m not saying you have to be a master at social media, but you do need to continue to educate yourself and stay relevant.
2. Don’t believe the lies
It’s tempting to try and find shortcuts when social media gets overwhelming. Believe me, that won’t end well. From buying followers, likes and other things you’ve heard “work,” how can you discern truth?
Take a look at this video for some quick social media myth debunking.
3. Understand the truth
When it comes to social media, the root of it is exactly as it says: social. Every time you see a change come along, just remember that each of these platforms is just a corporation trying to make money by engaging users on their platform. If you remember that concept, then you can weather any change by coming back to it. Before you post, simply ask yourself, “will my audience engage with this?”It doesn’t matter how they engage with it (like, comment, watch, click, etc), just that they do.
4. Get help
You likely didn’t enter the wonderful world of weddings because you wanted to be glued to social media all day every day. So, streamline the process with a social media scheduling service like Planoly, Buffer, Later, Hootsuite or Meet Edgar (and I’m sure there are many others). If you can, don’t feel ashamed to hire personnel to handle posting or interacting with others. Virtual assistants and office assistants can be great for this and will take a lot of the weight off of your shoulders so you can focus more on your clients and what you do best.
5. BONUS: Know what to fix
For this one, I’m personally going to help you. Watch my webinar “Are You Instagram-ing Right?” to discover any Instagram faux pas that you may be making.
Vanessa Joy has been an influential photographer in the wedding community for a decade. Starting her photographic journey in 1998, she has since earned 5 college degrees, and has spoken at almost every major convention and platform in the industry such as CreativeLIVE, Wedding MBA, WPPI, ShutterFest, Imaging USA, WeddingWire World, and Mobile Beat. Recognized for her talent and more so her business sense, her clients love working with her and industry peers love to learn from her generous, informative and open-book style of teaching. Check out more of her resources at www.BreatheYourPassion.com
Photo by Vanessa Joy Photography