Time to Talk About Yourself
Most people struggle to write about themselves (and we don’t mean kind of, we mean really struggle to get the right words on the page). And, whether it’s because of humility or not having confidence in your own copywriting skills, many people decide that it’s easier to not say anything. But, in an age where authenticity is king (or queen), one of the most important stories you can tell is your own. From what drives you and how you got started to what you specialize in and why you are the perfect pro for them, your potential clients are including your ability to talk about yourself in their decision making process. Today, then, we wanted to make sure that you are confident in writing about me, myself, and I—so potential clients click contact and inquire! Read on for our best copywriting tips to help you write an about me and bio.
How to write your about section on The Knot and WeddingWire
One of the first impressions your potential clients might be getting of you is from your Storefronts on The Knot and WeddingWire. And, when it comes to standing out from other pros in your area, communicating your process and heart can help you do just that. So, if you want to write a bio that not only intrigues potential clients but helps you sell your services, follow these easy steps to write a strong about section:
- Map out the basic information of who you are, the services you provide, and where you provide them
- Organize it into sections starting with an introduction, then an overview of your services (facilities and capacity if you are a venue; cuisine if you are a caterer), and what cities, regions or states you work in
- Pepper in details about how you are unique (written with your ideal clients in mind) throughout your about me section. And if you aren’t sure exactly what those details are turn to your reviews to see what past couples are saying about you over and over again
- Consider writing a bit about your process and what your client experience is like
Pro-tip: Be sure to write something unique for both your Storefronts on The Knot and WeddingWire, write in the third person, a neutral tone, and proofread before hitting publish! Want to see the full content guidelines? You can access those here.
Introducing “Meet the Team” on WeddingWire
A lot of you are building your teams as you build your business and we are excited to let you know that now you can include them on your WeddingWire Storefront with Meet the Team! This new feature makes it easy for you to add headshots, positions, and bios for everyone who helps you earn those 5-star reviews. We especially love that potential clients get to meet all of the people who would be helping to bring their big day to life (and that you can show that every event really does take a village). Learn more about the new Meet the Team feature on WeddingWire (and add yours) here!
How to write the about page on your website
Contrary to what you might think, your about page is one of the most important on your website. Because, after visiting your homepage, your potential clients are likely asking themselves, Is this person experienced? and Will I like working with them? Simply put, they are curious if they can trust you—and, they click on “about.” The purpose of your about me is to not only share information about yourself but to do so in a way that answers questions that might be making them hesitate. So, when you sit down to write your about page on your website, keep these tips in mind:
- Decide whether you are writing in first or third person (first person is great for most pros but third is something to consider if you are a larger company)
- Don’t be afraid to start with, “Hi, I’m your name!” You can treat the first words as you would an actual greeting and this helps to make them feel like you are talking directly to them
- Be sure to include an SEO keyword that is associated with your business as you introduce yourself
- You can include details about your experience, skills, and background but be sure to tie these in with how they help you do your job really well (your potential clients are wanting to know if you can do what you say you can for them)
- Feel free to write about your personal life (family, hobbies, etc.) but keep it short
- If seeing awards and accolades is something that is important to your ideal client, you can work that into your bio or write a headline to introduce the logos of where you have been featured
- If you are feeling overwhelmed about how to write everything, break it up into sections. Open your about page with a section about the business, move into a section about you specifically, and then close with your accolades and/or a more casual fun facts section
How to write your social media bio
Writing a bio for yourself and your business in just 150 characters is a challenge. Because, in addition to showing off your personality, it needs to catch the reader’s attention, tell them what you do, where you do it, and why they should work with you. Seems impossible to make all of that fit into a tiny piece of real estate? Not with this simple formula!
The benefits of working with you
The service(s) you provide and where people can find you
Here’s an example:
Extraordinary elopements for discerning couples.
Small guest lists. Big dreams. Striking design.
We bring your Hawaii elopement to life—seamlessly.
Regardless of where you are sharing details about yourself and your business, remember to write it in a way that shows off your personality! Your potential couples want to learn more about you and, as many pros say they form friendships with past clients, you can see why your bios are important in making that first step.
Photo Credit: Who is Danny/shutterstock.com