When it comes to conversations about authenticity, they are often centered around things like your purpose, personality, brand voice, and story. And, while all of that certainly comes together to help you build an authentic brand, there is something even bigger (and more personal) that is perhaps the true key—showing exactly who you are. Sure, who you are comes out through your voice, your mission statement, and the parts of your personality that you broadcast on Instagram stories, but there is that part of you (while it may seem obvious), that rarely is actually folded in. And that’s how you self-identify as a person. So today, we wanted to share not only three ways you can increase your brand authenticity, but ways to show the world exactly who you are—because we think you’re more than pretty awesome!


How to be more authentic on social media

Social media is one of the easiest places to build an authentic brand and we have the video features to thank for that. But if you want to immediately show the world the most important parts of how you self-identify, your bio is the perfect place for that. We love how Lily Roden Floral Studio wrote her bio for Instagram!

Authenticity in Instagram Bio

“Potential clients want to make connections with real people. Being genuine and transparent is easily perceived and will lead to a trusting client experience with only positive outcomes.” – The Flower Guy Bron

How to be more authentic on your website

Did you know that you should talk about yourself on more than just your about page? It’s true—your homepage, services, contact page (even your footer) are all places that you can help your potential clients get a better sense of who you are. And here are a few updates you can consider making yourself:

    • Add a headshot to your homepage with a headline describing yourself and a short excerpt of your bio that links to your full about page
    • Whether your business is women-owned, LGBTQIA+ owned, Black-owned, Asian-owned, veteran-owned or Latinx-owned, you can add a statement about that as a headline on your homepage, on your about page or in the footer of your website so it is a part of every page
    • Include a photo of yourself (or yourself working with a client) on your contact page to give it a more personal feel

“Being authentic to yourself running your business and planning weddings is so important. I didn’t start to get my ideal client until I started showing the true me! I know it can be scary, but once you infuse your own personality into your business everything will start to click. You will feel more confident on sales calls, and you’ll start to believe in yourself in ways you never imagined.” – Victoria Ann Events


How to be more authentic on your Storefronts

The Knot and WeddingWire are where millions of couples start their vendor searches, so your Storefronts can help you establish your brand as an authentic one right out of the gate. This is why making sure your Storefronts are complete, have a unique and personal description, and feature reviews from past clients that help communicate who you are are not just important to your marketing strategy but your brand strategy as well. 


Get discovered with our new Black-owned business filter 

Today, we’re excited to announce a new way to amplify Black-owned businesses. As part of our commitment to supporting and empowering underrepresented wedding pros, we will be launching a filter for couples to easily find Black-owned businesses on The Knot and WeddingWire. 

Pros that opt in to be included in the Black-owned business filter will also have a badge added to applicable Storefronts that identifies their business as such. The filter will go live to couples in November! Log in to your accounts to opt in on The Knot and WeddingWire.


Black Owned Business Filter on Storefront


And we’re not stopping here. The Black-owned business filter is just the first of several filters, more updates are coming! 


“It is uber important to be authentic and transparent as a wedding pro in this creative industry.  Your clients and vendors not only want to work with a professional, but someone who is honest and upfront about what they can or cannot bring to the table. Do not perpetrate. Be real and watch your business soar in the right direction.” – Dejanae Events



Photo Credit: Artem Varnitsin/shutterstock.com