Engagement season is here and do you know what couples are doing next?! They are joining The Knot and WeddingWire and beginning all of their research.
Did you know that holiday engagements still reign? 40% of all engagements occur between November and Valentine’s Day. Just think: ’tis the season to celebrate. This means they spend 11.7 months planning. A lot of people become members and start doing their checklists the Monday after New Years Day because it is when they go back to work.
Doing their research is very important to them and they reach out to about 3 pros for each service. Couples are looking for those trust markers before booking you. Think: Checking your website, visiting your social accounts, reading your reviews and looking for any and all recent real wedding photos of your work.
Here are 5 tips to completely crush engagement season and get more bookings.
1. Track Down Your Best Real Wedding Photos
Couples want to see recent photos of your work. Set aside time to track down photos of you want them to see. Refresh your Storefront, your website and social channels. Plus, make sure you are giving everyone credit. Show a variety of images and feature a mix of real weddings to reach more couples.
Download our app for iOS (iPhone) and update your photos on your Storefront with bright ones right from your phone.
Pro Tip: Follow your photographers on Instagram and DM them asking to use photos of your work.
2. Do a Copy Check
Curate your Storefront main headline and business description. Make sure that your bio is personal and speaks to who you are. Include some fun facts to show that you are relatable. Create a good mix between your voice and what you offer to your couples to show that you are credible.
Pro Tip: Read your reviews to see what your couples are saying about your business. Pull out those buzz words and echo them back.
3. Automate and Streamline Your Processes
This is the time to put good habits in place for 2019. The best way for a couple to fall in love with you and your business is meeting face-to-face. Using Skype is a great way to get face time with them. Our app allows you to create quick replies to reply to your potential clients faster. It’s also a good idea to get a social app to schedule posts throughout the week or even month.
Pro Tip: Look at your own business and see where your team is doing busy work to figure out how you can can streamline the process with technology.
4. Prioritize Your Reviews
Reviews are more important than ever before. Log in and put your best reviews upfront. Ensure that your trust markers are everywhere across the board.
Pro Tip: If you have won Best of Weddings add your badge to your website so prospects can see you have reviews from real couples.
5. Stay Relevant
Take a fresh look and get up to speed what is relevant in the wedding industry. Education is very important today to ensure you continue to grow. You can create relationships with other pros by using Instagram messenger to compliment some of their latest work.
Pro Tip: Do some homework and follow hashtags on Instagram to get inspired. Chances are really high that couples are seeing these things as well.
Photo: Alison Conklin Photography