Now is absolutely the time to work on your business and tackle all of those branding and marketing to-dos that may have been piling up over the past year. Amongst the checklist items to tackle? Your Storefront on The Knot and WeddingWire. With nearly two-thirds of couples actively planning their weddings right now, it’s very likely that you’re getting Storefront views from potential future clients. Make sure that you’re creating a great first impression on your Storefront with these seven simple checks!
1. Highlight Your Best Images
A good rule of thumb is to have at least eight high-quality photos and/or videos that show a range of your work. Make sure to select photos that truly reflect your brand and the services and clients that you love to work with.
Pro Tip: Not sure which images to use? Go through your social channels and look for photos that performed particularly well. Those are probably the photos that will also resonate with couples on your Storefront!
2. Let Couples Know How to Reach You*
It should be impossibly easy for couples to reach out to you. So if it’s not there already, add contact info, your website, a quick bio about yourself, and a professional headshot so that couples can easily reach out to you.
Pro Tip: Don’t forget to add your social handles to your Storefront. Once a couple discovers you, they’re more than likely going to look for you on Instagram and Facebook!
3. Display Your Pricing Info
The truth is that if you want to drive highly qualified couples your way, then pricing transparency is the way to go. Why? When you display your pricing, or even give them a starting price, you’re more likely to attract couples who are comfortable with that price range and ready to work with you.
Pro Tip: Customize your offerings to ensure couples are receiving personalized proposals that work for their budget.
4. Share Your Availability**
There’s a really fun feature called the WeddingWire Availability tool. It allows you to block out the dates when you’re booked so that you pop up on available weekends that match the couples’ ideal dates. As couples are looking to reschedule, make sure you’re using the tool and that it’s completely up to date!
Pro Tip: Set your default weekly availability by selecting the number of weddings you can schedule per day.
5. Answer All the Questions
Guiding your couples through the process and helping them see you value starts the minute they find your Storefront. Put yourself in their shoes and think about the types of questions your couples have for you. Then write them out and answer them!
Pro Tip: Beyond your bio and the services you offer, make sure you’re giving couples a really great understanding as to who you are, what you offer and why it’s important to you. Couples are looking to connect with the person and the brand behind the images so don’t be shy about sharing!
6. Make Sure You Have Plenty of Recent, Rave Reviews
Now is absolutely the time to ensure you have a lot of recent, rave reviews on your Storefronts. So if there’s a past couple you haven’t received a review from, reach out to see if they’d be willing to write you one now!
Pro Tip: You can request reviews directly from your accounts on The Knot and WeddingWire. To nudge your clients along, you might also shoot them a text, checking in on them and letting them know that you just sent them a request for a review.
7. Respond To Those Reviews
Go through your reviews and make sure you’ve responded to all of them. This is a great way to not only let your past clients know you’ve seen the review but also to give future clients “proof” that you are who you say you are.
Pro Tip: Respond to each review in a personal way. Instead of just replying with a “thank you so much!,” drop them a line that includes details and highlights of their day. And don’t forget to mention them by name.
To make it easier for you, we created a Storefront best practices cheat sheet for you. Download it here!
*Bio and headshot only available on The Knot Storefronts.
** Not available for all categories.
About the author: Anja Winikka is the former editor of TheKnot.com and The Knot Magazines turned educator and contributing editor @WeddingPro. She’s on a mission to help creatives, community leaders, and wedding businesses own their stories and tell the world about it (follow along via Instagram @editorinchiefmedia).