A welcome email template and client offboarding email template to get you started

We often hear wedding pros talk about how much they dislike writing and we can understand why. Because, the captions you share, the blogs you manage to post, and the descriptions you include on your Storefronts all play a part in building your brand and your future book of business. But, when it comes down to what’s most important after your marketing efforts have paid off, all eyes suddenly turn to the emails you send. From how you welcome new clients and communicate next steps to how you close out your working relationship after their wedding day has passed, we want to make sure you are saying hello and goodbye in a way that leaves the best impression. Get ready to hit command C and command V because two email templates are waiting for you below.

 

A quick note: Use these email templates as a starting point and be sure to customize them to fit your specific needs. You’ll see the spots where we’ve provided options in bold (depending on whether you work alone or with a team) but don’t hesitate to make additional changes—you have insight into your business we don’t, so revise them to communicate exactly what you need.

 

Welcome email template for wedding pros

 

Hi Name and Name,

Your wedding is officially on my calendar and I/we am/are thrilled to be a part of your big day! I/we am/are here to support you with anything you might need leading up to WEDDING DATE, so please remember I/we am/are always a phone call or email away.

 

Before I/we dive in, I/we want to put some important dates on both of our calendars. This will help us stay on track—the only surprises we want are fun ones! I’ll/We’ll send you a calendar invite as a follow up and wanted to list them here as well; let me/us know if you have any conflicts and I’ll/we’ll move things around up front to make sure it’s smooth sailing on your end:

  • DATE and why it is important
  • DATE and why it is important
  • DATE and why it is important

 

My/Our next steps are pretty straight forward! Over the next few weeks, I’ll/we’ll be working on:

  • Task
  • Task
  • Task

 

And here are the things I’d/we’d love your help with:

  • Task 
  • Task
  • Task

 

I’m/We’re so excited to be a part of the team bringing your wedding celebration to life! Your venue is [describe what it’s perfect for and/or why you love it] and I/we know your wedding is going to be one for the books! Again, don’t hesitate to reach out if you need anything before you hear from me/us next—have a great rest of your week and I’ll/we’ll be in touch!

 

Client offboarding email template for wedding pros

 

Hi Name and Name,

I/we hope you’re still on cloud nine—everything about your wedding was perfection! I/we especially loved [describe something you think stands out from the night] and it really was an honor to be a part of the team that made it all come together.

 

I/we wanted to send one past email to wrap things up and make sure you have received everything you need. If there is anything you feel you’re missing, just say the word and I’ll/we’ll make sure to get it to you. On that same note, here are the few things I’ll/we’ll be taking care of to close everything out:

  • Task and timeline if applicable
  • Task and timeline if applicable
  • Task and timeline if applicable

 

As you know, I/we pour my/our heart/s into the weddings I/we get to work on and take a lot of pride in what I/we do here at Your Business Name. Working with you has been more than a pleasure and getting your feedback and stamp of approval really means the world to me/us. If you feel like there is anything that could have been done differently to enhance your experience of working with me/us, will you let me/us know? Honest feedback is important to making sure I/we continue to provide the highest level of service and do the very best job I/we can.

 

Would you also be able to take a few minutes and leave a review on my/our listings on The Knot and WeddingWire? It’s quick to do so and here are links to each!

 

Link to your Storefront on The Knot

Link to your Storefront on WeddingWire

 

This certainly isn’t goodbye and more of a “see you around!” I/we absolutely loved working with you Name and Name and am/are excited for all of the milestones you have ahead. All the best to you both, I/we hope the celebrating doesn’t stop, and I’ll/we’ll catch you around!

Now that you have these email templates to customize and use, be sure you learn more about how you can become a better writer with these copywriting tips.

 

Photo Credit: ColorJoy Stock