If there’s one thing people love, it’s a good holiday! The United States has a number of holidays throughout the year that mean time off and joyous celebrations. While they’re an excellent time for consumers to kick back and relax, holidays provide a great opportunity for wedding professionals to get in on the excitement.
This holiday season has us thinking about capitalizing on holiday buzz – and how to leverage the goodwill of an upcoming holiday by using one of these marketing strategies.
Create holiday-themed images to use on your social networks
One of the easiest ways to promote your wedding business during a holiday is to create holiday-themed images, just like the one featured above! Ask your graphic designer to help if you have one (or know one), or use a free app like Canva to add your own text and logo to the image of your choice. Even a message as simple as “Happy Holidays” with your logo and a nice image will provide a personal touch and keep your business top of mind without much effort. Post these images on your social networks, or add them as your profile and cover photos on Instagram, Facebook or Twitter. Once the holiday has passed, don’t forget to change your photos back to your typical year-round photo.
Introduce holiday deals and promotions
Another great way to capitalize on the buzz around the holidays is by offering deals or running promotions. Most retail brands run sales during holiday weekends, so couples are probably already on the hunt for a good deal. If you are approaching a holiday and still don’t have an event, run a promotion that offers a special package or additional services for a wedding on that holiday. Or, if your business serves consumers beyond weddings (florists, makeup artists, photographers), consider offering a discount to get more people in the door on a day where they might otherwise be busy.
Run a social media contest
If holidays are typically already popular dates for your calendar, you could run a social media contest in lieu of offering a discount or special deal. Run a sweepstakes, photo, or video contest and award the winner with services on the upcoming holiday. Facebook is often the preferred social network for running contests, but you can use your favorite social network to promote the contest and accept responses so that the effort required is minimal.
Incorporate charitable components
Certain holidays like Memorial Day, Thanksgiving, and Christmas are popular holidays to give back to the community. Think about any local or national charities you know that are associated with those holidays or could benefit from some extra assistance and incorporate them into your promotions or contests. You could donate a portion of profits made during the holiday, or even make a donation on behalf of whoever wins your contest. No matter how you decide to promote your business around the holiday, incorporating a charitable component is sure to boost engagement!