What to include in your business plan as a wedding pro


You might not consider yourself a risk-taker, but if you started a business you have a higher tolerance for it than you might think. Because, it takes more than just a leap of faith to start a business, it takes confidence, passion, a certain amount of financial risk, and a whole lot of blood, sweat, and tears to get it off the ground. But, when you put what feels like everything on the line, it can be shocking to learn that only half of businesses started live to celebrate their 5th birthday. 

How do you make sure you’re one of them?

One of the keys to building a successful business is making sure you’re not so stuck in the now that you aren’t preparing for the future. Because, growth in the way you want it requires knowing where you want to get as well as a plan to get there. So today, we thought we’d take some of the overwhelm out of how to grow a business by talking about what goes into creating a business plan—so you can feel confident about your 5-year plan and beyond. 


Your vision for your business

It’s easier to make sure your business is around for a long time when you have a long term vision for it. But, this is one of the fundamental steps that many business owners skip. So, before all else, it is important for you to sit down and document what you see your business doing (and being) in 5 years.

Pro-tip: A vision statement is different from a mission statement because it is focused on what you will be doing in the future (whereas a mission statement is focused on your purpose).


Business goals 

Once you have a clear vision for where you want to take your business, the next step is to map out the goals you need to accomplish along the way. Goal setting is an important practice even outside of long term business planning, but it is an essential step to creating a 5 year plan. And, while goal setting can very personal, here are some that are common amongst wedding businesses: 

  • Build your brand and the number of clients you are booking in your market (a.k.a increase your market penetration)
  • Diversify your services (a.k.a expand your products)
  • Streamline your offerings and book more clients at higher rates
  • Expand into different markets (a.k.a market development)

The important thing to keep in mind as you are setting your goals is that they build upon one another (essentially starting to build your roadmap) and that some of them align with what your couples and clients need.



Don’t skip this section because the word feels intimidating—projections help you set expectations and know whether or not you are on track to hit your goals. Essentially, they help you understand the pace you should be growing at. For example, if your vision includes expanding into different markets and you need to grow your existing business by 25% each year for 3 years in order to justify a second location, then knowing how many leads you need to have, clients you need to book, and revenue targets you need to hit (which the numbers pre-calculated) will keep you informed about what to expect and whether or not your business is moving in the right direction.


What it takes to get there

This next step is all about putting a plan in place. But, it involves reviewing your vision, goals, and the projections you’ve set in order to make sure you are thinking strategically about everything you need to do. From creating even shorter term objectives and campaigns to thinking big about the major moves you need to make, you need to be explicit about everything that needs to get done across every part of your business:

  • Do you need to hire people and will you need HR support?
  • What will need to change or scale in regards to your business operations?
  • How might your potential clients change over time and what do you need to do to still reach them with your marketing efforts?


Sit down to think about not just what you need to do this year but what you need to do in order to build upon that in years 2 through 5 of your business plan.


A budget

When you’ve reached this step, it’s time to open a fresh spreadsheet. And, if you’ve never created a business budget before, this is the perfect time! Because, even if your vision isn’t to grow a business into multiple markets, you are sure to have expenses that are easier to handle if you’ve planned for them (rebrand or new website, anyone?). Organize your budget sheet however makes most sense to how you think and include:

  • A section with all of your current business expenses (monthly and annual)
  • A section that tracks what you are going to put into savings each month (you can even create line items for each big-ticket item you have with a breakdown of what you need to be putting away)
  • A section for planned future expenses to at least keep them top of mind


Whether you are needing to hire additional team members, outsource certain tasks, pay for systems that help you automate, invest in additional advertising or upgrade your equipment, your future self will thank you for having managed your money this way.


Your progress

While this might not formally be a part of putting together a 5-year business plan, we think it’s important to track your progress along the way. And, the best way to do this is with a KPI (key performance indicators) sheet you create and customize with the metrics that are most important to you. A KPI sheet can include anything from sales, marketing, and revenue data—and when you commit to updating it on a monthly basis, you will have the numbers you need to be confident about all the business decisions you have to make.

The other thing that is important to making sure your business is around for a long time? Not burning out! Make sure you are avoiding burnout and still have all the energy and passion you need to chase your dreams.


Photo Credit: ColorJoy Stock